Dignity Health

Exit Design created a unique strategy to bring the Dignity health new brand campaign, “Hello Humankindness” to life across 38 campuses, transforming brand messaging from Eleven Inc. into an immersive and positive visual brand experience.

Now, the “Hello Humankindness” brand message is more than a concept or advertising campaign—it is a cohesive and motivational experience for all Dignity Health patients, staff, and visitors.

Exit Design delivered

Brand Strategy
Strategic Planning
Exterior Wayfinding


Arizona, California, Nevada


38 locations system-wide

We performed rigorous site audits, resulting in specific lighthearted messaging for all exterior signage to communicate words of encouragement, inspiration, and support in unexpected places.

We then created a comprehensive program manual to document the specifications, installation strategies, and future messaging considerations to ensure consistency nationally and provide inspiration for expansion.