Exit Design creates visual communications that help people find their way, tell organizational stories, and discover moments of joy.

Human-centered research is the foundation of our work. We consider each step along a visitor’s journey and identify opportunities to surprise, delight, and enhance their experience at every turn.

Through placemaking strategies and wayfinding experiences, we design moments that matter. Let’s build something new together.

'The Exit Design team embraces true collaboration and is passionate about creating elegant integration of communication and graphics within the places we design. We have thoroughly enjoyed the collaborative process from conception through completion.'

– Jim Herr, AIA, Project Director / Rafael Vinoly Architects

Hackensack UMC

MedStar Georgetown University Hospital

Children's Hospital of Philadelphia

Children's National Medical Center

Dignity Health

Jefferson Health

Kaiser Permanente

Memorial Sloan Kettering Cancer Center

Penn Medicine


University Hospitals, Cleveland

Virtua Health

Christiana Care Health System

Cooper University Hospital

Children's Crisis Treatment Center

LifeBridge Health

Main Line Health

Northeast Georgia Health System

Northwell Health

NYU Langone Health

Owensboro Health

University Hospitals Rainbow Babies

Children's Hospital of the Kings Daughters

Presence Health

RWJBarnabas Health

Sutter Health

Sentara Norfolk General Hospital

Virginia Hospital Center


J2 Design is our sister design studio, specializing in brand strategy, print and web design, and communications. With a unique understanding of brand narrative in the built environment, J2 Design creates the communication tools to bring a brand experience to vivid life.


Alan Jacobson

Alan Jacobson

Founder and President

Kelly Jennings

Kelly Jennings

Studio Director

Amy Rees

Amy Rees

Studio Director

Mark Vevle

Mark Vevle

Studio Director

Video: Meet Exit Design

“We love the people we work for—they are visionary, highly creative and have the courage to take risks. They make a difference in our work. They inspire us to get behind them, because they believe the services they deliver will improve quality of life for all of us. They are healing; they are teaching; they are building. They are creating and sustaining our public spaces.” – Alan Jacobson, President

Select Awards

AIGA Philadelphia Design Award, University City Science Center Innovation Plaza

AIGA Philadelphia Design Award, Plymouth Meeting Mall Rebrand and Environmental Graphics Program

AIGA Philadelphia Design Award, Penn Medicine’s Perelman Center for Advanced Medicine Donor Wall

Arts+Business Council Greater Philadelphia Awards, Creative Economy Award

Greater Philadelphia Chamber of Commerce, Professional Services Excellence Award

Sappi Ideas That Matter Grant, Rugerero Sunflower Oil Cooperative

SEGD Honor Design Award, SAP America Corporate HQ Wayfinding System

SEGD Honor Design Award, Lankenau Hospital Wayfinding System

SEGD Honor Design Award, Rugerero Sunflower Oil Cooperative

SEGD Honor Design Award, The Rwanda Healing Project