What is Touchpointing®?

Touchpointing® embraces all moments where a visitor might engage with people, places, and services along their journey. Combining in-depth research, persona development, and stakeholder engagement, Touchpointing® delivers the big-picture strategies to envision and execute intuitive, cohesive, and joyful experiences.

Awareness

How will people learn about the organization?

Marketing / Communications / Website / Social Media

Planning

How will visitors prepare for a successful journey?

Emailed Directions / Website / Mobile Application

Arriving

What is your visitors’ first impression?

Signage / Gateway / Dynamic Display / Placemaking Elements

Parking

How can the parking experience provide a positive and comfortable first impression?

Parking Signage / Parking Availability / Payment Information / Proximity

Entering

What greeting and information helps visitors feel appreciated and informed as they enter?

Greeters / Placemaking Elements / Art / Signage / Sightlines

Finding

What tools do visitors need to provide total support along their journey?

Verbal Directions / Signage / Placemaking / Digital Tools

Arriving at Destination

How will visitors feel when they are greeted at their destination?

Welcome Moment / Storytelling / Signage / Greeter

Waiting

What experience can be provided for people waiting for an appointment?

Learning / Entertainment / Information / Personal Support

Learning & Experiencing

How will visitors interact with your brand at key and in-between moments?

Storytelling Exhibits / Immersive Experiences

Leaving

How will visitors find their way back to their car or entry point?

Verbal Directions / Signage / Landmarks