The Philadelphia School
School Can Be Fun
- Wayfinding
- Branded Environments
- Brand Identity
- Education
Think Outside the Classroom
To celebrate their 50th anniversary, our friends at J2 helped The Philadelphia School create a new brand from the ground up—from brand strategy to verbal and visual identity. We helped bring that brand to life in the built environment across their two campuses in ways big and small. Class is now in session.
Welcome to the Neighborhood
We brought the brand to life across the two campuses with exterior signage and branding that gives a warm and modern hello to Fitler Square.
See You After Class
Once on campus, you’ll find many moments the brand shows up, all refined and unified with the welcoming and fun personality of TPS.
Big Band
We created a instrumental installation worthy of the amazing music being taught each day at the school. 3 dimensional, larger than life instruments in the TPS illustration style wrapped up the walls and set the stage for a monumental performance.
LAB Partner
The STEAM classrooms needed a welcome that spoke their language. We created an interactive and tactile pegboard wall and signage system that embodied the amazing activities that happened inside.
Classy Graphic
With prime real estate running along Philadelphia streets, we took advantage and created a series of large scale branded graphics that gave people a glimpse into the magic happening inside.
“Exit + J2 took the time to truly understand our school culture, community, and our dreams for what’s possible. The new brand communicates who we are and what we value in an authentic and powerful way.”
Lisa Sun—Head of School, The Philadelphia School
