Temple University Student Center
Owl. Play.
- Branded Environments
- Education
A Fresh Take on a Campus Community
Temple University’s renovation of the Howard Gittis Student Center Food Court set out to do more than modernize a dining space. It aimed to create a true hub of student life. With new finishes, lighting, furniture, and seating configurations, the refreshed environment improves both aesthetic appeal and circulation in one of the most active buildings on campus. Our role was to design a graphic system that supported a vibrant marketplace atmosphere where students, faculty, and staff could connect, recharge, and feel unmistakably at home at Temple.
Brand, Boldly Served
To bring that energy to life, we created custom graphic elements throughout the food court that activate the environment and celebrate Temple’s spirited identity. The existing brand became our palette, expressed through bold color applications, dynamic messaging, and signature patterns, from the iconic “Owl” and “T” marks to refreshed recycling and waste station icons. Layered with a vivid spectrum that amplifies Temple Red, the environment now feels cohesive, welcoming, and undeniably Temple.
