Collaborative insight, combined with an in-depth analysis of existing circulation and pressure points, was critical to establishing a master plan and creative direction that unifies their twenty-three hospital campuses while improving the overall visitor experience throughout the system.

The new exterior identification and directional signage convey information using much simpler nomenclature.
A colorful accent bar ties the directional signage to the brand signage, and acts as a powerful identifier when illuminated at night. The custom blue-green gradient was created specifically for Presence as one of the defining characteristics uniting their system-wide brand.

Entrances and parking areas are also clearly defined with a more intuitive system, combing both name and number, to help staff provide verbal instructions and create a more memorable arrival sequence. The design reflects the unified system’s new brand, establishes a clear hierarchy of information, and creates a consistent nomenclature across all existing locations.

Exit’s flexible approach and scalable solutions helped Presence rebrand their entire network in only 18 months, and provide a simple, efficient strategy for updating new facilities as they are incorporated into the network.