Three goals led the initiative to create a branded environment for a landmark 136,000 square foot greenfield medical campus. We needed to understand the hopes and aspirations of the community to inform the design, create a unique and memorable environment, and inspire strong affinity for Kaiser Permanente in the region.

As a result of extensive engagement guided by our Touchpointing® process, Exit Design discovered that the top priorities of the community were to have a place of art, inspiration, activity, and recreation. Driven by these priorities, in partnership with Selbert Perkins Design, the theme of Healing and Transformation was visualized with local poppies and butterflies.