Lancaster General Health: Ann B. Barshinger Cancer Institute

At the Ann B. Barshinger Cancer Institute, an award-winning two-story addition to Lancaster General Health’s outpatient pavilion, Exit Design envisioned a donor recognition wall that captures the cancer patient journey as a compelling and beautiful centerpiece of the main lobby.

Inspired by Exit Design’s color concept, the design team at Ballinger Architects integrated this palette throughout the interior design to create a consistent visual message. We, in turn, utilized graphic design to complement the architecture.

Our design supports Lancaster General Health’s distinctive new brand for cancer care, while creating a powerful, memorable experience that recognizes their generous donors.

Exit Design delivered

Donor Recognition
Identity and Wayfinding


Lancaster, PA


100,000 square feet

In association with

Ballinger Architects

The color palette and line pattern tell a story: the red reflects the anxiety of the moment of diagnosis, while the evolution to blue suggests the turbulent individual journey toward acceptance, healing, or remission.

The building’s donor wall carries the curvilinear architectural elements from the outside in, drawing patients and visitors into the space.

Donor names are embedded as an inter-laminate film between two panes of glass, and the curving installation is illuminated by LEDs mounted behind it.