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The Borough of Phoenixville; Experience Design + Wayfinding Master Plan

Challenge
The Borough of Phoenixville recognized that it needed to grow its downtown in order to attract more residents and businesses. To promote its downtown, direct to destinations and enhance its unique quality, they wanted to engage the local design and academic communities.

Solutions
ex;it surveyed over 300 people and facilitated focus groups with Borough members to understand the perception and needs of the Borough of Phoenixville. ex;it created a refreshed identity and brand that will be integrated on signage. Trailblazers will guide visitors from the perimeter to the downtown core and then to secondary destinations. People will be able to experience the artistic and lively energy before parking and walking around the Borough.

The Borough of Phoenixville is currently seeking grants to hire ex;it to create a branding and identity toolkit.

 
 
 
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