The Perelman Center for Advanced Medicine was designed by Rafael Viñoly Architects as the centerpiece of Penn Medicine’s urban healthcare complex, which includes the University of Pennsylvania School of Medicine and the Hospital of the University of Pennsylvania. The Perelman Center provides outpatient facilities within a 500,000 square foot, environmentally-sustainable structure.
Penn Medicine knew it needed a way to recognize capital campaign contributors who made possible the $302 million Perelman Center. The donor recognition program had to acknowledge existing contributors while allowing for new names to be added in the future. The design needed to balance Penn’s historic legacy and its contemporary, cutting-edge research and healthcare.
At the Perelman Center, multi-disciplinary teams provide integrated diagnosis and treatment. In a similar fashion, ex;it’s design for donor recognition highlights contributors in an integrated, multi-level composition. The installation blends traditional and contemporary forms. Oxidized bronze dimensional type – in a font to match interior signage throughout the building – is arranged along a primary atrium wall. Light filtering through the glass-walled backdrop and changeable light block carrier panels subtly illuminate the letters. The interior architecture supports the display, which offers the permanence of artwork with flexibility to expand. ex;it designers used a complex mathematical formula to create the composition, which features four sizes of text indicative of donor levels. The installation can expand horizontally or vertically as people join the donor family. Called by Penn Medicine its “most successful donor program,” the composition suggests prestige and has led to numerous donation inquiries as people want to be part of the display.
In addition to the donor recognition program, ex;it provided comprehensive wayfinding master planning and interior and exterior signage design for the Perelman Center.