Dignity Health has recently unveiled their current brand campaign “Hello Humankindness.” This new brand messaging is used in marketing and advertising, but had yet to be fully implemented into the patient and visitor experience on campus.
Ex;it developed the design of the exterior message signage based on Eleven Inc. and Devenney’s conceptual work to date. An overall strategy for how “Hello Humankindness” gets implemented on Dignity’s 38 campuses was created. The sign types were designed based on brand specifications and site conditions.
An Exterior Message Signage Manual was created that documents specifications, future sign options, and installation strategies for each sign type. This manual can then be used as a guide for future implementation and maintenance.