Serving a diverse patient population in Kentucky, the Owensboro Health Regional Hospital is a 780,000 sq. ft. new facility situated among lush green vistas. The state-of-the-art replacement hospital’s design emphasizes local natural materials to create a warm, comforting, healing environment, while also implementing efficient technological innovations including registration kiosks, wireless communication and electronic medical records. Ex;it designed a comprehensive identity and wayfinding program as part of a major campus redevelopment.
The exterior site identification signage defines campus boundaries and communicates Owensboro Health’s brand identity, entry features and vehicular and pedestrian wayfinding. The interior wayfinding methodology provides a “front stage” and “backstage” approach, supporting the building’s central circulation courtyard that orients visitors and optimizes travel distances between services for patients, caregivers and staff.