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Northeast Georgia Medical Center, Braselton; Comprehensive Identity and Wayfinding Program


Northeast Georgia Health System (NGHS), is a regional health system serving the community of northeast Georgia. NGHS sought to create a community-based hospital on a Greenfield site in Braselton, Georgia, offering new healthcare services to the surrounding population. Designed by HGA Architects to achieve LEED Gold certification, the 100-bed Northeast Georgia Medical Center at Braselton Campus is the State’s first net-new hospital in almost 20 years.

Ex;it worked with NGHS and HGA to design a comprehensive exterior and interior wayfinding program. A Wayfinding Master Plan created a methodology that simplifies the campus and allows for future building expansion. The main hospital and adjoining buildings use alphanumeric indicators for interior wayfinding and building names, while campus buildings accessed from the West Entrance are identified with a numeric naming convention.




The exterior and interior wayfinding signage incorporates the hospital’s sustainable design features to complement the architecture. Illuminated exterior directional signs are monolithic in form, with bases made of the same locally sourced stone as the building’s façade. In the interior, the room identification signage is accented with floor-to-ceiling panels with embedded materials to reflect the natural artwork themes of each patient floor, such as water, flora and forest.

To support wayfinding, a series of training sessions were conducted to orient staff to the facility and help them give directions to patients and visitors. Printed campus guides were designed for distribution at information desks or to be sent as pre-arrival information. A Donor Recognition Program, signature recognition moments and LEED and Core Values displays were also created.

Additional campus wayfinding efforts for both the East Entrance and Obstetrics Unit expansion projects are currently underway.


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