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Thomas Jefferson University Hospital; Experience Assessment and Wayfinding Master Plan


Established in 1825, Thomas Jefferson University Hospital (TJUH), has over 969 acute care beds and is known for their major programs in a wide range of clinical specialties. The hospital, an academic medical center within the Jefferson Health System, serves patients in Philadelphia and surrounding Delaware Valley communities.

TJUH commissioned ex;it in collaboration with another design firm, GNU Group, to steward an interior wayfinding program for the eight facilities on their Philadelphia campus. The system is synergistic with the existing exterior signage program and takes into consideration the Hospital’s place within the University campus. The objectives of the program were to make the user experience less stressful, more efficient and intuitive, enhance the Jefferson brand, and to help provide a positive visitor and patient experience.


To thoroughly understand the hospital campus, TJUH engaged ex;it to conduct an Experience Assessment as the first phase of the program. The Experience Assessment process engages with visitors, patients and staff to gain insight into the current conditions. This document reported on the current challenges and identified opportunities to transform the current experience to achieve an ideal experience. 

These opportunities guide the recommendations in the Wayfinding Master Plan, which translated into elements of the integrated Interior Identity and Wayfinding Program.


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