ex;it President Alan Jacobson will join PHLCVB's President and CEO Jack Ferguson and VP of Marketing and Communications Danielle Cohn on panel at the Destination Marketing Association International (DMAI) Annual Convention on July 17 in Orlando, Florida. The session, Crowdsourcing a City's Global Message, will describe:
- Storytelling, messaging and branding to develop a unique marketing venture
- Collaborations that create ambassadors and generate impactful outreach – doing more with less
- Sustainable communications to attract diverse audience segments from international visitors and convention planners to travel tours and prospective college students
To learn more about the project, click here.
Rutgers University is the premier public University of New Jersey and one of the oldest and most highly regarded institutions of higher education in the nation with over 58,000 students and 13,000-plus faculty and staff currently on its three regional campuses in Camden, Newark, and New Brunswick.
A recent state mandate added to the growth of Rutgers’ footprint with the acquisition five locations of University of Medicine and Dentistry of New Jersey (UMDNJ).
Rutgers has hired ex;it to assist with the creation of a new university sign standard and the immediate need of transitioning high-profile UMDNJ...
The Digital Signage Expo (DSE) is the world's largest international tradeshow dedicated to digital signage and interactive technology. ex;it President Alan Jacobson presented on a panel with Kaiser Permanente Antelope Valley team, a cross-disciplined group of an architect, project manager and facilities specialist in Las Vegas this February.
Jacobson presented the master plan concept for a new Kaiser Permanente. The solution was a branded environment that positions the campus with optimal sight lines from approaching traffic because of the proposed “wedge” design.
A holistic understanding can lead to innovations in the healthcare wayfinding experience that make a...